Understanding Your Insights

FeedbackLedger analyzes your reviews to surface what customers consistently mention. This guide explains how to interpret what you see.

Customer Highlights

Your dashboard shows two main categories of customer feedback:

Strong Performers

These are aspects of your business that customers mention positively and consistently. They might be specific products, service qualities, or experience elements.

When something appears here, it means multiple customers have mentioned it favorably. These are things worth protecting—consistency matters.

Worth Attention

These are areas where customer feedback suggests room for improvement. They're not necessarily urgent problems, but patterns worth being aware of.

Not everything here requires immediate action. Sometimes it's useful context; other times it's a signal to investigate further.

Time Window Matters

Your insights are based on reviews within your plan's time window:

• 30 days shows what's happening right now
• 90 days reveals emerging trends
• 365 days shows seasonal patterns and year-over-year changes

If something appeared in last month's insights but not this month's, it might mean the situation has changed—or it might mean you don't have enough recent data on that topic.

Weekly Coaching

Beyond the dashboard, we send weekly emails with prioritized recommendations. These emails highlight:

• Primary focus - The most important thing to pay attention to this week
• Reinforcements - Things you're doing well that are worth protecting
• Progress signals - Areas where customer perception is shifting

The goal isn't to overwhelm you with data. It's to give you clear direction on where your attention will have the most impact.

Local Context

When you add similar businesses to your Local Benchmark, you'll also see how your feedback compares to theirs. This isn't about competition—it's about understanding your position in the local landscape.

You might discover you lead in areas you didn't realize, or that similar businesses get stronger feedback in areas you haven't focused on. Both insights help you make better decisions.